Finger Furniture Co., Inc. v. Travelers Indemnity Co. of Conn., No. H-01-2797, 2002 WL 32113755, 2002 U.S. Dist. LEXIS 15351 (S.D. Tex. Aug. 19, 2002) (Slogan/title "True Value"). Bob Finger's Houston furniture store's use of the phrase "True Value" as a promotional statement to attract customers constituted both a title and a slogan, falling within the policy's coverage for "infringement of title or slogan." The court also independently found that claims for trademark infringement associated with that promotional campaign implicated coverage under the "misappropriation of advertising ideas or style of doing business" offense. References in the complaint to marketing meet one causal nexus to advertising necessary so as to implicate potential coverage under the "advertising injury" provision.