The court found the slogan "The Wearable Light" fell within the policy's coverage for "infringement of slogan."Read More
Zen Design Group, Ltd. adv. Cincinnati Ins. Co., No. 01 72823 (U.S.D.C. E.D. Mich. July 9, 2002)
Wearable Lights Was a trademarked slogan different from the product descriptor in unfair competition lawsuit.
The court rejected the narrow definition of the "misappropriation of advertising ideas or style of doing business" as limited to forms of common law misappropriation and not encompassing trademark claims articulated in Advance Watch Company v. Kemper National Ins. Co., 99 F.3d 795 (6th Cir. (Mich.) 1996).Read More