Michigan

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Wearable Light Slogan in LED Flashlight Dispute

The court found the slogan "The Wearable Light" fell within the policy's coverage for "infringement of slogan."

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Wearable Light is Covered Slogan
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Advance Watch Analysis Rejected by Michigan State Court

The court rejected the narrow definition of the "misappropriation of advertising ideas or style of doing business" as limited to forms of common law misappropriation and not encompassing trademark claims articulated in Advance Watch Company v. Kemper National Ins. Co., 99 F.3d 795 (6th Cir. (Mich.) 1996). 

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CHOICE OF FORUM

Choice of Law Admission of Extrinsic Evidence Insurer Allocation Pre-Tender FeesStatute of Limitations
Most significant contactsFacts available to the insurerIf one claim is potentially covered, must defend entire suitNot recoverable6 years
Chrysler Corp. v. Skyline Indus. Servs., 448 Mich. 113, 121 (1995)Radenbaugh v. Farm Bureau General Ins. Co. of Michigan, 610 N.W.2d 272, 275 (Mich. Ct. App. 2000)Auto Club Group Ins. Co. v. Burchell, 642 N.W.2d 406, 412 (Mich. Ct. App. 2001)Fireman's Fund Ins. Cos. v. Ex-Cell-O Corp., 790 F. Supp. 1339, 1344 (E.D. Mich. 1992)
Oscar W. Larson Co. v. United Capitol Ins. Co., 845 F. Supp. 458, 461 (W.D. Mich. 1993)		(MCLA § 600.5807)
Pre-Judgment Interest Late Notice Public Policy Bar Independent CounselAtty's Fees/Decl. Relief Action
Interest is calculated at 6-month intervals from the date of filing the complaint at a rate of interest equal to 1% plus the average interest rate paid at auctions of 5-year United States Treasury notes during the 6 months immediately preceding July 1 and January 1, as certified by the state treasurer, and compounded annuallyNotice-prejudiceBar to indemnityMay choose own counselNot recoverable
(MCLA § 600.6013)Koski v. Allstate Ins. Co., 456 Mich. 439, 446-47 (2003)
Bruinsma v. State Farm Fire & Cas. Co., 410 F. Supp. 2d 628, 633 (W.D. Mich. 2006)		Assurance Co. of Am. v. J.P. Structures, 1997 WL 764498, at *6 (6th Cir. Dec. 3, 1997)Connecticut Indem. Co. v. Spartan Travel, Inc., 2001 U.S. Dist. LEXIS 4558, at *3 (W.D. Mich. Mar. 28, 2001)
Fed. Ins. Co. v. X-Rite, Inc., 748 F. Supp. 1223 (W.D. Mich. 1990)		Burnside v. State Farm Fire & Cas. Co., 528 N.W.2d 749, 753 (Mich. Ct. App. 1995)
Paul Revere Life Ins. Co. v. Wilner, 2000 WL 1290365, at *3 (6th Cir. Sept. 1, 2000)